When you take the plunge into eCommerce, you’ll have to figure out how to turn your course into a hit on social media.
The next step is to understand what kinds of viral videos are the best ways to turn that traffic into revenue.
This week, CBC News is taking a look at how to take advantage of the power of social media and turn your ecommerce course into an eCommerce success story.
For the most part, the process starts with a question that all businesses ask themselves: How can I maximize the value of my course to make it a success?
This week’s topic is a simple one: How do I take advantage on social and mobile platforms to grow my eCommerce business?
“It’s easy to do,” says Ryan Stirling, founder of eCommerce Business Consulting, a Toronto-based company that specializes in helping companies take advantage the benefits of social, mobile and mobile-first businesses.
“You can create content that’s engaging and engaging for people to see.
You can reach them on social, where they can engage with you.”
Stirling is an expert in how to create content to increase the viral reach of a course.
“It can be very easy to get bogged down in the content creation process,” he says.
“There are a lot of great resources online to help you create that viral content.”
For example, you can use the free tool Zomato, which allows you to generate video content that your customers love and share on Facebook and Twitter.
Another great resource is Coursera, which offers free online courses to help anyone create their own courses.
In this case, Stirling suggests creating a short video about the product and then sharing it on your social media platforms.
Then, the video is shared on Courseras social media platform.
“That will help them see it, and then it will make it viral,” he explains.
“When they see it on their social media, they will see that they can get it.”
If you have a social media presence and a good social media strategy, Stirl says it’s possible to make a course that will have an impact on a viral video.
If you are already successful on social channels, however, it’s a bit more difficult.
The first step is figuring out what kind of viral video you want to create.
“Once you have your product, you need to make sure it’s relevant,” says Stirling.
“Is it a video about a product that your customer is interested in?
Is it a short product video that you can put on your website or a longer product video?
And you need it to have a story.”
The first video will help you determine what kinds people are interested in and what kinds they are looking for.
Then you will create a video that your audience can watch.
“Then you can see how your videos are generating revenue,” Stirling says.
For example: If you create a short short video, you will likely see your course gain at least $1,000 in revenue per week.
But if you create more than one short video per week, your course could end up costing you tens of thousands of dollars.
“I think most of us are very cautious with our content because we want to have the impact of our course, and I think the more content you have, the more likely you are to have that impact,” says Scott Friese, director of ecommerce at Pivot Strategies.
“If you create content for a long-term purpose, like a career or a family, that’s where you want it to be.
It should be engaging and relevant, but also relevant to a broader audience, and the more you create it, the better.”
To help your course generate more revenue, Stirth suggests making a longer video.
“The longer the better,” he advises.
“Because then you’ll see more people watching it and seeing it for longer periods of time, which is what people want.
They’re more likely to click on it.”
For more tips on creating viral content, check out this video on how to make eCommerce courses viral.
To be successful on mobile, Stairs says you should make sure your video is optimized for mobile.
“For most eCommerce companies, the most effective way to optimize your video for mobile is to use a video player that will be optimized for iOS,” he said.
“Otherwise, if you do it that way, you’re going to lose more than just a few clicks.
It’s going to be more of a negative, and that will actually hurt your conversion rates.”
For a better mobile experience, Stilts recommends making your video as engaging as possible.
“Use a video with high-quality captions and a short intro,” he suggests.
“Be very brief.
I know that it takes a long time for a user to understand your content, but just make it easy for them to understand it.”
In the case of video, he suggests adding captions like: